The Conversion Rate Calculator

The only Conversion Rate Calculator you need to see how samll CRO improvements can dramatically increase your business’ revenue.

How to Use the Conversion Rate Calculator

This guide explains how to use the Health Tech Conversion Rate Calculator to estimate the revenue impact of improving your website’s conversion rate.

Step-by-Step Instructions

  1. Enter Monthly Website Visitors
    • Find the input field labeled “Monthly Website Visitors.”
    • Type the number of visitors your website receives each month (e.g., 10000).
    • The value must be at least 100.
  2. Set Current Conversion Rate
    • Locate the “Current Conversion Rate (%)” input field.
    • Enter your website’s current conversion rate as a percentage (e.g., 1.5 for 1.5%).
    • The value must be at least 0.1%. Use the average health industry rate (1.5-2.5%) as a guide if unsure.
  3. Set Improved Conversion Rate
    • Find the “Improved Conversion Rate (%)” input field.
    • Enter the conversion rate you aim to achieve after optimization (e.g., 3.0 for 3%).
    • The value must be at least 0.1%. Note that TheraHawk clients often see 2-3x improvements.
  4. Enter Average Customer Value
    • Locate the “Average Customer Value ($)” input field.
    • Type the average revenue generated per customer (e.g., 200 for $200).
    • The value must be at least $1.
  5. Select Timeframe
    • Find the “Timeframe (months)” dropdown menu.
    • Choose the time period for your revenue projection: 1, 3, 6, or 12 months.
  6. View Results
    • The calculator automatically updates as you input values.
    • Check the “Your Revenue Impact” section to see:
      • Current Projected Revenue: Revenue based on your current conversion rate.
      • Improved Revenue Potential: Revenue with the improved conversion rate.
      • Additional Revenue: Extra revenue from the improved rate, with the percentage increase.

Example

  • Inputs:
    • Monthly Visitors: 10,000
    • Current Conversion Rate: 1.5%
    • Improved Conversion Rate: 3.0%
    • Average Customer Value: $200
    • Timeframe: 12 months
  • Results:
    • Current Revenue: $360,000
    • Improved Revenue: $720,000
    • Additional Revenue: $360,000 (+100% increase)
Health Tech Conversion Rate Calculator

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